As the popularity of K-Music has increased throughout the years, so did the number of international fans who want to start a career in South Korea or enhance their knowledge on the culture itself. The Director is an educational platform that talks about Korean music, art, and culture and is targeted towards 200 million Hallyu fans around the world. Through speakers from various fields, such as content creators, international leaders, K-POP producers, and much more, users will get inspired and feel motivated to go after their dreams.