Language: · · · · ·
Europe's K-pop infrastructure · Est. 2016
K-POP · EUROPE · LONDON · SEOUL · SINCE 2016
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CONCERT SEASON 2025

K-pop,
brought to
Europe
the right way.

40+ arena and stadium-level shows across Europe. 50+ artists. A decade of partnerships with SM Entertainment, JYP and HYBE. Front Row is the infrastructure K-pop in Europe runs on — and Konne Ticket is how fans buy into it.

"From 50-person venues to The O2 Arena — Front Row has made itself a driving force behind K-pop in Europe."
— MUSIC WEEK, 2025
Artists we've worked with
I.
Concerts across Europe
II.
FEATURED SHOW — JUNE 2025
SMTown Live 2025
London
The O2 Arena · London · 28 June 2025
NCT 127aespa RIIZERed Velvet+ more
CONCERT SEASON 2025
SMTown Live
The O2 Arena · London
28 JUNE 2025
Get Tickets via Konne ↗
Tickets available via Konne Ticket ↗
PAST SHOW
K-Hiphop Fest in Asia — Swagger
Yang Hong Won · lilBOI · Ash Island
Rad Museum · Leellamarz + more
Past show
PAST SHOW — 2024
Dynamic Duo
Choiza · Gaeko
London, 2024
Past show ↗
Konne Ticket — the platform
III.
NOW IN EARLY ACCESS
The K-pop
ticketing platform
Europe needed.

Konne Ticket is the AI-powered fan and promoter platform built specifically for K-pop in Europe. Auto-buy tickets, get alerts on cancellations, book travel packages, and discover new shows — all in one place. For promoters: AI-driven demand forecasting, automated P&L, and real-time risk monitoring.

Join early access Learn more →
01
Queue Magic
Konne monitors on-sale times and joins queues automatically. You never miss a show again.
02
Seat Drops
Sold out? Add to watchlist. Instant push notifications the moment seats drop.
03
Fan Trips
Concert + hotel + transport bundled. K-pop cafes, merch stores, fan meetups included.
04
Crowd Pulse
Demand forecasting, auto P&L generation, risk monitoring — for event organisers.
Press & recognition
IV.
MUSIC WEEK — MARCH 2025
"Front Row has made itself a driving force behind the expansion of K-pop in Europe — from 50-person venues to The O2 Arena. A decade of work that has reshaped the continent's live music landscape."
March 2025
BILLBOARD — OCTOBER 2024
"K-pop's European footprint is growing faster than ever. Independent promoters like Front Row Entertainment are leading the charge, filling arenas where only a few years ago the genre played clubs."
October 2024
THE GUARDIAN — JUNE 2025
"SMTown Live at The O2 Arena marks a watershed moment for K-pop in Britain — and Front Row, the promoter behind it, has been quietly building toward this for ten years."
June 2025
FOR PROMOTERS & PARTNERS
Work with
FrontRow.

10 years of K-pop infrastructure in Europe. Label relationships with SM Entertainment, JYP and HYBE. Arena-level production expertise. Whether you're looking for a co-promotion, a Konne Ticket licensing partnership, or access to our European K-pop network — we want to hear from you.

Get in touch → View Konne Ticket ↗
OUR LABEL PARTNERSHIPS
SM Entertainment · JYP Entertainment
HYBE · SBS · LivexLive
About Front Row
V.
EST. LONDON · 2016

Europe's most
dedicated K-pop force.

Front Row Entertainment is Europe's leading K-pop promoter — founded in London in 2016 and built on one conviction: that European audiences deserve world-class K-pop experiences. A decade of deep market expertise, label relationships, and production know-how has made Front Row the go-to partner for K-pop's biggest names entering the European stage.

From intimate showcases to sold-out arena nights at The O2 London, Front Row has defined what K-pop looks like in Europe. With direct partnerships at SM Entertainment, JYP, and HYBE, and a network spanning every major European market, we don't just bring K-pop to Europe — we shape how it lands.

Today, Front Row is building the infrastructure that makes K-pop's European expansion possible — from live production to Konne Ticket, the AI-powered platform that gives promoters and fans alike the tools to do it right.

10
Years in operation
100+
K-pop artists worked with
40+
Major shows across Europe
10
Arena shows planned for 2026
LABEL PARTNERSHIPS
SM Entertainment · JYP Entertainment · HYBE · SBS · LivexLive
As featured in
V.
B B C
NME
ROLLING STONE
THE GUARDIAN
MTV UK
TIME OUT
MUSIC WEEK
Careers
VI.

Build the future
of K-pop in Europe.

We are a global team of Europe-focused professionals — pioneers in exporting K-pop to European audiences at the highest level. If you live and breathe music, culture, or technology, and you want to be part of the movement shaping K-pop's future in Europe, we want to hear from you.

Konne Ticket — Project Manager
Open ↗
London / Remote · Full-time
Lead the development of Konne Ticket 3.0 — our AI-powered ticketing and tour management platform. Work directly with the CEO and our Vietnam development team to shape the product roadmap.
Concert Production Coordinator
Open ↗
London · Full-time
Support the production of major K-pop concerts across Europe. From venue liaison to artist hospitality, you'll be at the heart of every show we deliver.
Internship — Research & Development
Open ↗
Remote · Part-time · 10hrs/week
Research AI applications for live event management, contribute to our government grant proposals, and help define the next generation of K-pop tour infrastructure.

Don't see a role that fits? We're always open to great people.

View open roles →